Tour Guide Tipping: How Much to Tip in the UK and Why It Matters

You've just finished a day exploring historic castles, stunning coastlines, or bustling city streets with a local guide. The experience was great, the stories were spot‑on, and you left feeling richer in knowledge. So, what’s the right way to show appreciation? Tipping your tour guide can feel a bit confusing, especially if you’re not used to it. Below, we break down when to tip, how much is reasonable, and some handy tips to make the process painless.

When and Why You Should Tip Your Guide

Most guided tours in the UK don’t include a service charge, so the guide’s earnings often rely on tips. If the guide was engaging, answered personal questions, or went the extra mile to adapt the itinerary, a tip is a simple way to say thanks. Group tours, day‑long excursions, and private hires all benefit from a tip, but the amount can vary based on the size of the group and the length of the tour.

How Much to Tip: A Quick Guide

Here’s a straightforward rule of thumb: aim for 10 % of the tour price for group tours and £5‑£10 per person for private tours. For half‑day trips, £2‑£5 per person works well. If you’re on a budget, a small cash tip still goes a long way—most guides appreciate any gesture. If you paid by card, ask if the guide can take a cash tip or if the booking platform offers a tip option at checkout.

Consider these scenarios:

  • Large group (20+ people) – full‑day tour: £20‑£30 total, split among the group.
  • Small group (5‑10 people) – half‑day tour: £10‑£15 total.
  • Private one‑on‑one tour: £20‑£40, depending on length and personalization.

Adjust the amount if the guide provided exceptional service—like arranging a special stop, sharing insider stories, or helping with language barriers. A generous tip can also boost the guide’s morale and encourage better service for future tourists.

When you’re tipping, try to give the cash directly to the guide rather than leaving it on a table. A quick “Thanks for a great day!” while handing over the tip feels personal and genuine. If you’re part of a larger group, the tour operator might collect tips and distribute them later—just ask ahead of time.

Remember, tipping is optional, not mandatory. If the guide’s performance didn’t meet expectations, you’re not obligated to tip. However, providing constructive feedback to the tour company helps improve future experiences for everyone.

Bottom line: a tip is a thank‑you that’s easy to do and makes a real difference. Keep a few pounds handy, follow the 10 % rule, and you’ll leave the guide—and yourself—feeling satisfied with the experience.